You’ve Probably Been Pronouncing ‘La Croix’ Wrong
By kncipat on December 21, 2017
You know that La Croix zero calorie soda water that everyone is drinking? Well, it turns out we’ve all been pronouncing it wrong.
I always say “la-kwah”…and have had many debates with my friends about it. It turns out, I am dead wrong. “Lah-crox”…wrong too!
Mental Floss says, “The company instructs that the proper pronunciation is “Lah-croy,” rhyming with “enjoy.”
The name comes from the fact that LaCroix was originally developed in Wisconsin back in 1981. The “La” is for the city of La Crosse, and “Croix” from the St. Croix River.”