Subway Is Bringing Back The Five-Dollar Footlong!
However, franchisees aren’t protesting the move.
By Felicia Czochanski on December 15, 2017
The $5 footlongs are making their way back to Subway restaurants starting next year! Time to celebrate healthy eating again! (well, as healthy as fast food gets)
According to the New York Post, Subway is concerned that it’s no longer seen as a bargain compared to main rival McDonald’s, who recently unveiled their own dollar menu reboot.
The footlong deal is meant to help correct that issue. However, some franchisees are protesting the re-release of it.
Over 400 have already signed a petition against the bargain sandwich promotion, which is a two-month limited time offer that will begin in January. Franchise owners are concerned that bringing back such cheap opportunities will shave even more off of their miniscule profit margins.
To attempt to sway them, Subway has been holding regional town hall meetings in attempts to convince franchisees that the five dollar footlong will help increase, not decrease, overall profits for their businesses.
