Reba McEntire Is KFC’s Next Colonel Sanders [VIDEO]
Reba McEntire has been chosen to play KFC’s Colonel Sanders. She’s the 11th person to play the role for the chain’s ad campaign.
By WKBW on January 26, 2018
KFC’s ad campaigns have become iconic. Huge names like Ray Liotta and Rob Lowe have played Colonel Sanders in previous commercials for the chain. The latest to join in the ranks is none other than Reba McEntire.
So why did they choose Reba? KFC Chief Marketing Officer Andrea Zahumensky said:
“We picked Reba McEntire because she is a perfect fit for KFC and Smoky Mountain BBQ. She embodies the qualities of the colonel with her showmanship and entrepreneurial spirit. We love to find people who are really iconic, like Rob Lowe is very iconic. Also, someone who really represents our product. She is definitely sweet. She has that Southern charm.”
The ad campaign launches Sunday, but you can see Reba as the Colonel below.