Toys R Us Relaunches As Pop-Up Shops

All of the toys will be priced between $19.99 and $49.99

By Marilyn Nelson on November 2, 2018
(Photo by Justin Sullivan/Getty Images)

The remains of Toys R Us is setting up shop in Fred Meyer stores and nearly 600 Kroger stores in nearly 30 states this month for the holidays.

The grocery store chain is hoping to grab some former Toys R Us shoppers with Geoffrey’s Toy Box pop-up shops. They’ll be selling toys from Toys R Us’ former private labels, like Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home, according to CBS News

All of the toys will be priced between $19.99 and $49.99 and showcased throughout the holiday season.

Last month, the company formerly known as Toys R Us announced it decided not to auction off all of its assets. Instead, it reorganized and re-emerged as Geoffrey, LLC, and decided to launch a new brand called Geoffrey’s Toy Box focusing on in-store pop-ups, the New York Post reported.

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