Snoop Dogg is Launching His Own Breakfast Cereal!

While Snoop Dogg is best known for his music, he’s becoming more active in the food scene. He has a cooking show with Martha Stewart, plus food collaborations like wine, chips and a cookbook. Now he’s launching his own breakfast cereal, Snoop Loopz.

According to the official tweet announcing the new cereal, Snoop Loopz features “More corn, more flavor, and more marshmallows.” It’s also gluten free. The tweet promises “If you like Fruit Loops then you will LOVE SnoopLoopz!!”

A portion of the proceeds will benefit charities like Door of Hope, which helps the homeless.

No word on when Snoop Loopz will hit store shelves, but it will be available at grocery stores nationwide soon.