Last week IHOP tweeted a cryptic message saying they’re flipping the “p” in their name (which stands for pancakes) to a “b”. That started mad online speculation on what that “b” could possibly stand for from breakfast, bacon, biscuits and brunch.
Well, we now know it will stand for BURGER! The New York Post is reporting that IHOB is introducing 3 new signature burgers today in hope that people will look at IHOP as more than just a breakfast place.
The speculation is this is merely a publicity stunt and you won’t see any signs change.
What do you think? Awesome – or big mistake?