Power of Radio



Mix 96 plays the biggest hits from today, along with songs they’ve known and loved for years. We call it “Today’s Hits, Yesterday’s Favorites.” It’s a complete mix of music that’s unique in Sacramento radio.

Dial:         96.1 FM
Format:    Hot AC
Slogan:    Today’s Hits, Yesterday’s Favorites
Demo:      Women 25-54 | Adults 25-54 (secondary)
Signal:      50,000 WATTS
Counties:  Sacramento, Yolo, Placer, El Dorado and Nevada

Weekday Lineup:

 5am-10am: Sheryl Stewart
10am- 3pm: Marilyn
 3pm- 7pm:  Darik

Why Choose Mix 96? Consistency! Mix 96 remains committed to playing adult contemporary music, with a mix of “Today’s Hits and Yesterday’s Favorites” and has consistently been a top performer for over a decade! While other stations talk—a lot—we focus on delivering what our listeners want…more of their favorite music.

Audience In Motion (AIM) uses integrated marketing to reach your customer base wherever they are in the digital world. Our techniques are based on extensive experience and knowledge of today’s digital media landscape. Whether you are looking to reach our 1st party audiences across our multiple owned & operated digital properties via display, video, audio streaming, social, native,or sponsorship opportunities &/or extending that reach across our vast programmatic opportunities. We utilize an immense advertising data network to continually match customer behaviors with your products and services. AIM also employs 12+ networks for placement and optimum programmatic reach. We have established multiple Private Market Places (PMP’s) that our clients can leverage or we can custom create one for you.


SEO / SEM Programmatic Display AdvancedTV Creative Services
Social Media Programmatic Video Pre-roll Video Custom Landing Pages
Native Programmatic Audio In-stream Video E-mail Marketing
Sponsorships Predictive Marketing Customer Insights Cross Platform Optimization
Contextual Targeting Behavioral Segments Remarketing Podcast Production

Nashville In The NeighborhoodKNCI is bringing the sounds and flavors of Nashville to your Neighborhood as we bring all things Country and Nashville to another amazing neighborhood in the greater Sacramento area!

Attendance: 1,800



Pet-a-Palooza celebrates our love affair with pets with a day in the park where you can eat, shop, enjoy a number of animal exhibitors & exhibitions…you can even adopt a new pet!

Attendance: 4,000+


Now 100.5 and Mix 96 will be Sacramento Foster Kids as they age out of the foster care system and help women find the perfect dress all for this great cause! The event will help raise money and awareness for Ticket To Dream as part of our “NOW That’s a Dress Party.”

Attendance: 1,500+


Country In The Park carries the largest country concert brand in Sacramento. With so much amazing country music and so many fans, we decided to Country In The Park 2 to extend the brand and the summer of great concerts for our listeners.

Attendance: 8,000+


Country In The Park is Sacramento’s signature country music festival attracting thousands of music fans for a day of food, fun and of course, GREAT COUNTRY MUSIC!

Attendance: 16,000+


Golf and Guitars brings together some of the biggest names in Country music for two days of golf, followed by an evening of live performances. The first night is for golfers only, the second day is for golfers and the concert!

Attendance: 3,000+


Get ready for #Kidtopia! The largest celebration of all things kids in Sacramento, with something for every child. From giant slides and inflatables to craft zones, social media selfie galleries, cool vendors with everything for mom, dad and the kids!

Attendance: 7,000+


This unique concert kicks off Breast Cancer Awareness Month, and will feature chart topping NOW Artist’s on the stage with a portion of the proceeds going to help the fight!

Attendance: 5,000+


On December 12, 2020 at 10:00 am, in the heart of California’s Captial City and freshly redesigned Downtown District near Capitol

Park, bands will play, twirlers will twirl, horses will prance, clowns will delight, and our Grand Marshall will welcome over 7,000 moms, dads and children to one of Sacramento’s largest annual family events.



Attendance: 7,500+


In December, join KNCI for New Country Christmas as we celebrate the holiday season with some of today’s hottest country music stars live on stage!

Attendance: 2,000+


Country Cares for St. Jude Kids is a successful radio fundraising event in America. Since 1989, over 200 radio stations across the country have raised more than $500 million in pledges for the children of St. Jude. Last year we raised $160,932!