Pantone Announces 2018 Color Of The Year

Pantone hopes the color sparks optimism.

By WKBW on December 7, 2017
(Photo by Neilson Barnard/Getty Images for New York Fashion Week: The Shows)

It’s that time of year again! Pantone has revealed the official color of 2018: Ultra Violet.

According to the New York Times, Pantone sent 10 people traveling around the globe looking for striking color signals in different parts of the world. After coming back together and observing the analysis, they agreed on Ultra Violet as color of the year.

Leatrice Eiseman, executive director of the Pantone Color Institute, said:

“[Ultra Violet] communicates originality, ingenuity and visionary thinking. It’s truly a reflection of what’s needed in our world today. We wanted to pick something that brings hope and an uplifting message.”

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