It’s that time of year again! Pantone has revealed the official color of 2018: Ultra Violet.
View this post on Instagram
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
According to the New York Times, Pantone sent 10 people traveling around the globe looking for striking color signals in different parts of the world. After coming back together and observing the analysis, they agreed on Ultra Violet as color of the year.
Leatrice Eiseman, executive director of the Pantone Color Institute, said:
“[Ultra Violet] communicates originality, ingenuity and visionary thinking. It’s truly a reflection of what’s needed in our world today. We wanted to pick something that brings hope and an uplifting message.”