Panera Bread Is Rolling Out Subscription Service For Their Coffee

Panera Bread is rolling out a new subscription service, offering customers unlimited hot and iced coffee for one monthly cost.

By NathanG on February 27, 2020
(Photo by Joe Raedle/Getty Images)

Coffee enthusiasts everywhere can start looking to Panera Bread to fulfill their coffee loving needs.

According to the Sacramento Bee, Panera Bread is offering a brand new subscription service, centered around their coffee. Launching on Thursday, the monthly subscription will cost $8.99 a month for unlimited hot-drip and iced coffee. A regular cup of coffee will normally cost $2.39 at Panera, and Panera’s hope is that this subscription will encourage more customers to pick up a cup. “Today, we’re changing the game for coffee drinkers across the country with our no compromises, unlimited subscription service—great coffee at an amazing value” CEO Niren Chaudhary said in a press release. “We are eliminating the price barrier and the false choices between convenience and quality – between good coffee and craveable food.”

Panera’s light roast, dark roast, decaf and hazelnut coffees are reportedly all part of the subscription. The restaurant recently added almond milk to its menu as well, appealing to customers seeking non-dairy options. The subscription reportedly allows you one cup every two hours during regular business hours and includes free refills of the same beverage at participating Panera locations.

What do you think about this coffee subscription service?

To read more about Panera Bread and the service, click here.

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