Modern Santa: One In Four Think Santa Should Be Female Or Gender-Neutral

If You Could Remake Santa, Would You Want Him to be Tattooed? A Hipster? A Woman?

By Marilyn Nelson on December 14, 2018
(Photo by Stuart C. Wilson/Getty Images)

“We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer-drawn sleigh. But what if the iconic Father Christmas was rebranded for today?” Logo design company GraphicSprings asked in a survey. More than 4,000 people responded. Here are some of the highlights.

1.  Make Santa gender neutral, 17%.

2.  Have him travel in a flying car instead of a sleigh, 15%.

3.  Give him a hoverboard, 11%.

4.  Make Santa female, 11%.

5.  Make him slimmer, 8%.

6.  Give him tattoos, 8%.

7.  Have him drink beer, not milk, 7%.

8.  Give him dreadlocks, 5%.

9.  Shave his beard, 4%.

10.  Make him a hipster, 4%. 

Is this the future face of Christmas???

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