(Photo by Scott Olson/Getty Images)

The IHOB Publicity Stunt Has Quadrupled IHOP’s Burger Sales

And you mocked them. Or at least thought the whole thing a bit silly! Maybe even laughed a bit? Well, it turns out, the IHOB publicity stunt WORKED and worked WELL! Remember when IHOP said it was changing its name to IHOB? But, a month later they said it was all just a publicity stunt to promote its burgers? Well, that stunt led to more than 20,000 news articles, 36 BILLION social media impressions and quadrupled their burger sales. Guess they are having the last laugh after all!

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