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The 40th Annual Santa Parade

Don’t miss the 40th Annual Santa Parade on December 9th, 2023 at 10:00AM, in the heart of California’s Capital City.

December 9 @ 10:00 am - 12:00 pm

It’s time for the 40th Annual Santa Parade!

This December 9th, 2023 at 10:00AM, in the heart of California’s Capital City and freshly redesigned Downtown District near Capitol Park, we’re celebrating 40 years since the parade began in 1983. You and your family will get to enjoy marching bands, fancy vehicles, youth groups, super-heroes, dog clubs, dance & cheer squads, and fabulous sponsors as our Grand Marshall welcomes over 10,000 moms, dads, and children to one of Sacramento’s largest annual family events. Sponsors can become part of the wonder, splendor and pageantry of the Santa Parade, and you’ll also be playing a key role in the community with affiliated 501C3’s. 

Consider this our invitation for your company to join us at Sacramento’s premier holiday event. It’s a chance to be a part of a holiday memory sure to last all year long. Mix 96, Sacramento’s Official Christmas Music Station, will help you support and become a part of the Santa Parade with opportunities like: custom on-site marketing, parade route signage, entry into the parade, social media, and commercial messaging across Sacramento’s top family focused radio stations.

 For more information /contact Ken Gross at 916 799 5364, or kgross@bonneville.com.

Check out First 5 California at the Santa Parade.

December 9, 2023
10:00 am - 12:00 pm