IHOP’s weird Mother’s Day tweet showed a woman pregnant with pancakes yesterday.
Is it still true that there’s no such thing as bad publicity?
IHOP had a massive social media hit last year when they temporarily changed their name to IHOB for their burgers. This . . . is not the follow up hit they were looking for.
The tweet was a sonogram picture that showed a stack of pancakes instead of a baby. And it said, quote, “If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there.”
People were confused and offended. Here’s the tweet…
If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there! pic.twitter.com/wauH9sYvDb
— IHOP (@IHOP) May 12, 2019