Dunkin’ Donuts Changing Name To ‘Dunkin”

Donuts are done at Dunkin, at least in the name of the company!

By Admin on September 25, 2018
(Photo by Tommaso Boddi/Getty Images for Dunkin’ Donuts)

Donuts are done at Dunkin, at least in the name of the company!

CNN Money says, “Starting in January, Dunkin’ Donuts will drop the “Donuts” from ads, packages and signage at new and remodeled stores, as well as its social media accounts.

The makeover is part of Dunkin’ Brand’s efforts to relabel itself as a “beverage-led” company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.

Dunkin’ says that beverages, especially coffee, make up 60% of the company’s US sales.”

What do you think of the more brand-focused Dunkin’?

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